Xfactor in Kazakhstan

21 May, 2011

The global winning streak of «X Factor» project commenced in Great Britain in 2004. The musical show immediately gained high popularity and became the most successful entertaining TV project of the 21st century. 62,3 % of British TV-auditory (19,7 million people) have been watching performances of participants chosen from 200 000 candidates in the 6th season of the program. They voted 10 million times in support of their favorite participants. «X Factor» project received many awards Over the period of its existence, including British Comedy Awards (2005), Most Popular Talent Show (2007), TV Quick Awards (2009). Britney Spears, Beyonce, Kylie Minogue, and other celebrity guests attended the project.

This year «X Factor» project was conducted in Kazakhstan on the First Channel Eurasia under Freemantle Media license. In the course of «X Factor» project our company as its partner implemented all the technical work on the organization of IVR and SMS services.